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Nov 30, 2019

LinkedIn is the best social media program for the business of building materials.  Find out why and learn how to grow your business with LinkedIn on this podcast.

Nov 20, 2019

Testimonials from customers are a very effective way to grow your business that is often overlooked in building materials.

Oct 17, 2019

Building materials companies who nurture their leads or inquiries are turning more of them into sales or new customers.

Sep 25, 2019

Most building materials people have product knowledge but they don't have enough customer knowledge. The more customer knowledge you have, the easier it will be to sell your customer.

Sep 18, 2019

If you want to grow the sales of your commercial building product, in new construction, may be you should stop calling on architects. If you are having trouble getting in the spec perhaps you should focus on the owner or contractor. They have more power today and can change products.