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Feb 28, 2019

I learned a lot at the IBS show about how the needs of builders and other customers are changing. Too many manufacturers are stuck in the past by promoting how their product is better, when the customer is not looking for a better product.

Feb 21, 2019

If you want to be viewed by your customers as the best company to deal with, you want to help them to be more successful. One way to do this is to remind them that, at some point, there will be another recession and to provide them with some advice on how to be prepared.

Feb 14, 2019

The marketing departments of many building materials companies do not perform as well as they should. They function more as art studios who do what they are told instead of leading the marketing efforts with more effective programs.

Feb 7, 2019

Learn how to get more traffic and more sales at the IBS builders show or at any other building materials trade show.