Nov 15, 2018
Learn the four most common problems with the sales messages of building materials companies 1. Your product is seen by the customer as having more benefit for his customer than for his business 2. While the customer believes that your product is better, they don’t see it as enough better to justify the cost, hassle and risk of changing. 3. Your product is only presented as a way for the customer to be more successful when it is more effective to also present the risk the customer will face by not buying your product. 4. Changing to your product will not solve any of their most important issues.