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Mar 18, 2021

Building materials dealers and distributors should consider the real costs of operating their own delivery service. To reduce unnecessary costs and keep them focused on the most important parts of their business, they should explore outsourcing their delivery. Go Four Delivers has the experience and capabilities to meet...

Jul 5, 2018

Many building materials sales and marketing people do not put their product message in context. They start right out with the reasons why their product is better. If you don't put things in the context of the customer's situation, you are making them work too hard to figure out what you are saying and why they should care.

Apr 25, 2018

Why it is so difficult to convert customers like architects, contractors and builders and how to be more successful in making these difficult sales.